Gendai Games is a new kind of game company that blends powerful, accessible, and rapid game creation technologies with independent publishing. Gendai Games' flagship product is GameSalad, a game creation system for creative professionals. GameSalad enables non-programmers to create sophisticated 2D casual games for Apple's mobile iOS platforms, such as the iPhone and iPad. Gendai Games was founded in 2007 by Michael Agustin, Tan Tran, and Dan Treiman, who come from companies such as Apple, Hotels.com, and Epic Systems, and have shipped games for Activision and Three Rings Design.